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K-LOVE
Project Description:
K-LOVE is listener-supported radio network with over 400 radio signals in 44 states, in addition to online streaming. Our challenge was to create a national TV commercial for brand awareness, using user-generated content submitted by actual K-LOVE listeners. We accomplished this by developing an on-air and digital campaign to target existing listeners, and encourage them to "Show Us How You K-LOVE".
Primary Role:
Art Director
(agency)
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