Navigating Commerce magazine launched to generate brand awareness, establishing Nautical as a thought leader across B2B audiences by providing insights for digital transformation executives to sail to success online. Printed issues were distributed to targeted ABM accounts through high-touch direct mail campaigns. Broader distribution was accomplished by creating a unique website to host digital issues and bonus video content, maximizing reach and engagement through digital and social channels. Magazine articles were also adapted for blog posts and cross-promoted across Nautical's primary marketing channels.